Objective: National campaign to promote the playbook and family bonding activities through playing fun indoor games and cooking with Maple Leaf Foods products, featuring surprise visits from Kevin Pillar and Hayley Wickenheiser.

Digital Objectives:

• Leverage playbook and showcase recipes and games to keep your family at home and enjoying The Great Indoors 

• Educate consumers on how to play games, that get them off the electronics and promote quality family time 

• Drive consumer engagement and awareness which will lead to purchase 

Digital support included: digital playbook, UGC contest landing page, social content calendar review, social creative, email creative and video. 

View surprise videos:

Hayley Wickenheiser

Kevin Pillar