Role: Lead designer and art director on campaign flavour creative

Media: Outdoor media campaign in Toronto, Calgary, Edmonton, Vancouver, Oshawa, Hamilton and Kitchener

Social Media Support: Extensive social media contesting to give away advanced screening passes. 

• Innovative hashtags: #agentoffroyo #herocup 

• Contesting and blogger support 

• Marvel Canada’s most extensive integrated program done with a partner to-date! Yogen Früz and Yogurty’s partnered up with Captain America to have extensive social media contesting to give away advanced screening passes. It was Marvel Canada’s most extensive integrated program done with a partner to-date! 

Experiential Marketing Program “#CallCap”: Captain America wrapped Yogurty’s Froyo Truck with Agents of S.H.I.E.L.D. and Cap himself arriving! 

• 1,570 items of swag distributed 

• 3,200 samples given 

• 625,000 impressions 

• Key Yogurty’s locations visited in Toronto and Vancouver 

• Maximized consumer impressions at the Blue Jays home opener 

• Excellent consumer feedback 

View #CallCap: https://youtu.be/XCqLDv2oSeg