Gina B Mendoza
© ginabee August 2022

Canadian Breast Cancer Foundation


Yogen Früz “Pink Velvet”


Role: Art direction, design, production

Media: print posters, social media, email blast, website, in-store digital screen


An outdoor media campaign in Toronto, Calgary, Edmonton, Vancouver, Oshawa, Hamilton and Kitchener and extensive social media contesting to give away various items. 

SCA Award

Summit Creative Award, Bronze Winner

Consumer Campaign Regional/National “CBCF Pink Velvet”

“Healthy Cüps” and Pink Lemonade


Role: Art direction, design

Media: video, television, YouTube, print poster, in-store digital screen, social media, web banner, flavour tag, floor banner, A-frame


In 2015, my mom and I were featured in a commercial that was distributed to CityTV Toronto, WUTV Fox29 (Southern Ontario), YouTube Pre-Roll Ontario, Alberta and British Columbia to promote contest. View commercial here.

Yogen Früz “Pink Lemonade”


Role: Art direction, design, production

Media: print posters, social media, email blast, website, in-store digital screen


Main creative:

The wonderful team I worked with to make this happen:


Karen Sterling, VP Marketing

Adam Zarudny, Creative Director

Jenifer Yu, Social Media Manager

Phoebe Tse, Graphic Designer

Teresa Yung, Graphic Designer

Keila Ramirez, Account Manager

Ari Benchetrit, Millennium Press Printing