Gina B Mendoza
© ginabee August 2022

Nintendo Splatoon Game Launch


Role: Lead designer and art director on campaign flavour creative

Social Media Support: Extensive social media contesting to give away Nintendo amiibos, games and game consoles

XM Integration: Splatoon Kick-Off Party at 527 Bloor St W Yogurty’s location on Saturday, May 30, 2015 followed up by a cross-country Nintendo Splatoon Truck stops at Yogen Früz and Yogurty’s stores. View launch here.


Results: #SplatYourFroyo and #Splatoon contest entry

• >200,000 coupons and items of swag distributed

• 1,500 samples given

• ~800,000 impressions

• Key Yogurty’s locations visited in Nova Scotia, Toronto, Saskatoon, Alberta and Vancouver

The wonderful team I worked with to make this happen:


Karen Sterling, VP Marketing

Adam Zarudny, Creative Director

Jenifer Yu, Social Media Manager

Phoebe Tse, Graphic Designer